"Winning may not be everything, but losing has little to recommend it." -- Dianne Feinstein

This is true. I guess no one wants to be a loser, so how can you go into life not wanting to come out on top somehow? Yet, there can only be one winner, and everyone else is a non-winner. I would hesitate to say loser, because sometimes, it is how we pick ourselves up from or deal with our lack of ultimate victory, that determines whether we ultimately won or lost.